“Bobbi’s immense impact on eLEND has been evident since the day she joined,” said Michael Brenning, eLend’s chief operating officer. “Her ability to unify teams, streamline processes, and bring clarity to complex challenges is remarkable. We are confident that, under her guidance, this new risk division will be a powerful engine for long-term success.”
MacPherson joined eLEND in 2024 and originally served as the company’s head of operations. Before eLend, MacPherson held positions at Spring EQ, Home Point Financial and AmeriSave Wholesale Mortgage Solutions, among others.
“I’m honored to take on this role and continue contributing to eLEND’s transformation,” MacPherson said in a statement. “The opportunity to build a strong, integrated risk function that supports sustainable growth is incredibly exciting. I look forward to working closely with our talented teams to shape what comes next.”
MacPherson’s promotion comes just a month after American Financial Resources announced its rebrand to eLEND. As a result, AFR Wholesale has been renamed as eLEND TPO.
